EC LINKER is a world-leading e-commerce consultancy & service company. Our goal is to help organisations thrive in the Chinese market.

Meet The Team

Seco Liu

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Business Strategy & Digital Marketing

Suzy Su

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Ecommerce Operation & Solutions

Alan Easdale

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Head of Technology

Nishant Raizaday

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Business Manager

Data Analysis & Market Research

Lan Luo

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Project Manager


Why We're Great >




EC LINKER is a full-service UK-China E-Commerce consultancy & services agency that is expert in helping foreign brands to establish or strengthen their position in China.


Our company is based in London and Glasgow and we cooperate with plenty of business partners from various industries in China. Since its establishment, EC LINKER has worked with numerous clients, offering them the most complete and professional range of consultancy and services.


EC LINKER was founded by a team of MBAs and experts with passion, great ingenuity as well as profound knowledge of Chinese market. Our experienced team comprehensively understands the universal pain points that foreign companies are struggling with when tapping into Chinese market. We aim to add a subtle and unique touch in order to help each company we work with to develop the appropriate strategy.


Here are a few major pain points that you might be facing:

  • What are Chinese customers’ preferences and behavioral patterns?

  • What are the best ways to approach our target customers?


  • Which sales & distribution channels fit us best and will maximise sales potential?


  • How can we translate our brand identity into actual marketing when it comes up with languages and cultural differences?


  • Where and how do we use marketing tools to increase the brand awareness in China?


We uncover all the pain points, fix them with our consummate solutions and help you drive the profits.


Our team keeps designing scalable solutions that resonate with the target audience thus providing true value to you. Our services covers various industries and backgrounds. We work with you side by side to develop the customized “go to market” strategy along with ideal solutions, guaranteeing the most simple and smooth  avenue into the Chinese market.


We make it easy to sell your products to the Chinese Market. Each client will be allocated with a dedicated account manager to support you 7x 24 hours.

Contact us to book a free consultation with our experts.


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71-75 Shelton Street, Covent Garden, London, England, WC2H 9JQ