Q2. My company has been doing pretty well in the UK market, can I model my success in the Chinese Market?

We wouldn’t suggest that. If you want to model your success in other European markets, you should be able to do it reasonably well. However, due to the culture and value differences, it can be a big trap if you don’t adjust your strategies according to the local market. You will need someone who is familiar with Chinese culture, languages, commercial environment, digital landscape, and distribution resources.
We are here to help you avoid the pitfalls,contact us for a free consultation!

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Q3. What is the biggest challenge for us to enter the China market?

When a foreign brand expands into the Chinese market, overlooking effective cross-culture communications between this brand and its audience would be the biggest challenge to your success in the Chinese market. Others that you have to consider are market accessibility, governmental regulations, intellectual property, human resources etc.

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Q4. How can I estimate the costs of entering the Chinese market？

Budgeting is the pain point part for most companies when making the foray into a new market. There are many costs associated, which includes market research, initial marketing, operations, etc. The estimation of the cost is also intimately linked with the company competences and its business requests in regard to how far the company wants to expand. 
To get more details, please contact us at or book a free consultation.

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Q5. What is the best way to enter Chinese market given my current budget?

There is a wide range of market entry strategies and we will assess your company & brand value, the core competencies, along with the market analysis and come up with the most customized and cost-effective entry strategy for you. 
To get more details, please contact us at or book a free consultation.

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Q7. How do we reach out to target customers and convert them into the real customers in China?

There are several ways to tap into your target customers, one of which is to localize your marketing campaigns in a way that fits with cultural and preferential behavior and localize the offering that meets Chinese customers’ demands.  
Secondly, integrate with localized Chinese payment methods to facilitate purchases. Alipay and WeChat Pay are the primary e-wallet in China and with those localized payment methods available on your website, it acts as a catalyst to transform the potential customers into real ones.
Lastly, make good use of Chinese social media to create valuable content and generate more traffic for your company.

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Q9. What are the most popular social media platforms in China?

If you want to do digital marketing in China, social media sites like Wechat, Weibo, Zhihu, Douban, The Red Little Book, Baidu Tieba, and short-form video apps like TikTok, Kwai, or Bilibili, are among your choices. But if you really want to succeed you will have to dig deeper into Chinese digital landscape to find your right audience!

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Q6. What are the major steps to enter Chinese market? 

We have designed a disciplined process to accurately assess the opportunities for your entry into the Chinese market. 
 

Step 1: Perform market analysis. We will do in-depth market research to help you understand the market growth rate, market size, competitors, forecasted demand, barriers to entry, etc. 
 

Step 2: Assess Internal Capabilities. During this stage, we will leverage the core competencies of your company and identify the internal sales channels in place.
 

Step 3: Prioritize and Select a target market. Identify the gap in the marketplace so that you can outperform your competitors and specify the value that you deliver to this market before finally prioritizing the market based on the strategic fit.
 

Step4: Develop market entry options. Given the most attractive market has been identified, in order to identify the market options, it should be linked to the company’s business strategy, core competencies, assets, etc. To get know more details, contact us at or book a free consultation .

Q8. What are the cross-cultural considerations on entry into Chinese market?

The cross-cultural considerations can be broken down into several pieces such as cultural preferences, languages, product or service potential, etc.
Cultural difference is the key factor we must take into account to determine whether the product is suitable for the Chinese market due to the cultural significance of the icon, color, shape, or other features and if the product is adaptable to meet Chinese customers’ demand. 
Language has a big impact on marketing, advertising and the website design. Offering a native language or bilingual option would be a great add-on for the company to attract more potential Chinese customers.

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Q10. How do we sell on Tmall Global?

There are some requirements you must meet before setting up a store on Tmall Global. After your application get approved, you will have the following steps to do and then start selling on Tmall Global

1.  Register an international Alipay account and sign an agreement with Tmall

2.  Design your store according to your brand identity

3.  Use the right strategy and tools to promote and advertise your products/Services

4.  Analyze gathered data, adjust strategies and maximize the ROI

We are expert in running Tmall/Tmall Global Stores, contact us for a free consultation!

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