EC Linker

Ecommerce Consultancy & Services

to help scale your business in China



Chinese Market

Market Research &

Customer Insight

We help you get to know what is happening in your industry in China and what you can do to find new customers, increase customer satisfaction and boost your revenue.


Cross-Border Solutions

Our one-stop cross-border solutions equip you with everything you need to sell in China, including distribution channels, international logistics, localised payment,etc.

Chinese Market

China Entry Strategy


We help you through the whole process, from initial consultation to well-rounded strategy, making sure that you enter the Chinese market simply and without costly delays.

Distribution Channel

Customized Sales & Distribution Channel


We focus on delivering a customized strategy to help you sell your products or services in the right channel and maximize profit.

Chinese Market

E-Commerce Operations


We work with respected partners to ensure top-notch services from platform set-up to after-sales support.

Chinese Market

Social Media & KOL

We help you engage the right audiences at the right time with the right contents, increase your brand awareness and optimize the results.

Chinese Market

Baidu SEO & SEM

Our SEO&SEM experts not only help improve your brand visibility and performance in search significantly, but also maximise your SEO&SEM return on investment.
Chinese Market

China Localization Services

Localization can’t be ignored if you want your brand to succeed in China. Our team make sure you pass the right message in the right manner to satisfy your customers' expectations and cultural values



EC-LINKER is a full-service UK-China e-commerce consultancy & services agency that is expert in helping foreign brands to establish or strengthen their position in China.


Our experienced team comprehensively understands the universal pain points that foreign companies are struggling with when tapping into Chinese market. We aim to add a subtle and unique touch in order to help each company we work with to develop the appropriate strategy.


Our team designs scalable solutions that resonate with the target audience thus providing true value to you. Our services cover a wide variety of industries and backgrounds.


Seco Liu

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Business Strategy

Digital Marketing


Suzy Su

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Alan Easdale

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Head of Technology

Chinese Market

Nishant Raizaday

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Business Manager

Data Analysis

Market Research


Lan Luo

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Project Manager


Client Testimonials

Trust Us to Take Your Business in China to The Next Level


Working with EC LINKER was (continues to be) an outstanding experience. EC LINKER gave me step-by-step guidance on how to grow my business in China given the huge cultural and customer behavioural differences in different countries.

Their work on digital marketing has helped me make it all happen, giving me the confidence to share MyCTO’s story and services widely in China. It is engaging customers, and has given us the opportunity to scale our business to a level we previously thought impossible in the Asian market.

Ghislain PITRAT   

Cofounder at MyCTO


We greatly appreciate EC LINKER's creative solutions and guidance in re-posistioning our lightning products in China.

The team's dedication to our company is evident in all aspects. We really appreciate their market analytical capability which has saved us a huge effort in getting to know Chinese market and their strategic insights on suggesting the right sales channels have been indispensable.


 at Blindspot


We found EC LINKER very helpful and professional. They impressed us with the market research & customer insight report, which helped us analyzing our market positioning in China.  


Many thanks to the team for saving us tons of time from digging into unfamiliar market ourselves and guiding us through the process. We are looking forward to working with this young team to develop cross border solutions soon.


at an organic beauty brand



E-Commerce Operations & Solutions


Frequently Asked Questions

We Help Clear Out All Your Doubts And Guide You To The Right Direction

Q1. At what stage should a company consider going to the Chinese Market?

There is no specific stage required as long as your products/services suit the Chinese market. Generally speaking, if your company has cross-border competency, i.e international shipping, customs declarations, payment method integration, and enough capital to set up your online stores and digital marketing, then you are ready for China.


But, if you are a small company and have a unique product/service, you are also welcome to prepare for the Chinese market,


We are here to equip you with all these competencies and get the work done for you, contact us for a free consultation!

Q2. My company has been doing pretty well in the UK market, can I model my success in the Chinese Market?

We wouldn’t suggest that. If you want to model your success in other European markets, you should be able to do it reasonably well. However, due to the culture and value differences, it can be a big trap if you don’t adjust your strategies according to the local market. You will need someone who is familiar with Chinese culture, languages, commercial environment, digital landscape, and distribution resources.
We are here to help you avoid the pitfalls,
contact us for a free consultation!


Q3. What is the biggest challenge for us to enter the China market?

When a foreign brand expands into the Chinese market, overlooking effective cross-culture communications between this brand and its audience would be the biggest challenge to your success in the Chinese market. Others that you have to consider are market accessibility, governmental regulations, intellectual property, human resources etc.

Q4. How can I estimate the costs of entering the Chinese market?

Budgeting is the pain point part for most companies when making the foray into a new market. There are many costs associated, which includes market research, initial marketing, operations, etc. The estimation of the cost is also intimately linked with the company competences and its business requests in regard to how far the company wants to expand. 
To get more details, please contact us at or 
book a free consultation.


Q5. What is the best way to enter Chinese market given my current budget?

There is a wide range of market entry strategies and we will assess your company & brand value, the core competencies, along with the market analysis and come up with the most customized and cost-effective entry strategy for you. 
To get more details, please contact us at or 
book a free consultation.












Q7. How do we reach out to target customers and convert them into the real customers in China?

There are several ways to tap into your target customers, one of which is to localize your marketing campaigns in a way that fits with cultural and preferential behavior and localize the offering that meets Chinese customers’ demands.  
Secondly, integrate with localized Chinese payment methods to facilitate purchases. Alipay and WeChat Pay are the primary e-wallet in China and with those localized payment methods available on your website, it acts as a catalyst to transform the potential customers into real ones.
Lastly, make good use of Chinese social media to create valuable content and generate more traffic for your company.

Q9. What are the most popular social media platforms in China?

If you want to do digital marketing in China, social media sites like Wechat, Weibo, Zhihu, Douban, The Red Little Book, Baidu Tieba, and short-form video apps like TikTok, Kwai, or Bilibili, are among your choices. But if you really want to succeed you will have to dig deeper into Chinese digital landscape to find your right audience!

Q6. What are the major steps to enter Chinese market? 

We have designed a disciplined process to accurately assess the opportunities for your entry into the Chinese market. 

Step 1: Perform market analysis. We will do in-depth market research to help you understand the market growth rate, market size, competitors, forecasted demand, barriers to entry, etc. 

Step 2: Assess Internal Capabilities. During this stage, we will leverage the core competencies of your company and identify the internal sales channels in place.

Step 3: Prioritize and Select a target market. Identify the gap in the marketplace so that you can outperform your competitors and specify the value that you deliver to this market before finally prioritizing the market based on the strategic fit.

Step4: Develop market entry options. Given the most attractive market has been identified, in order to identify the market options, it should be linked to the company’s business strategy, core competencies, assets, etc. To get know more details, contact us at or book a free consultation .

Q8. What are the cross-cultural considerations on entry into Chinese market?

The cross-cultural considerations can be broken down into several pieces such as cultural preferences, languages, product or service potential, etc.
Cultural difference is the key factor we must take into account to determine whether the product is suitable for the Chinese market due to the cultural significance of the icon, color, shape, or other features and if the product is adaptable to meet Chinese customers’ demand. 
Language has a big impact on marketing, advertising and the website design. Offering a native language or bilingual option would be a great add-on for the company to attract more potential Chinese customers.

Q10. How do we sell on Tmall Global?

There are some requirements you must meet before setting up a store on Tmall Global. After your application get approved, you will have the following steps to do and then start selling on Tmall Global

1.  Register an international Alipay account and sign an agreement with Tmall

2.  Design your store according to your brand identity

3.  Use the right strategy and tools to promote and advertise your products/Services

4.  Analyze gathered data, adjust strategies and maximize the ROI


We are expert in running Tmall/Tmall Global Stores, contact us for a free consultation!

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